Tom is the CEO and founder of Power Marketing Academy, a leading consulting firm that consults and educates businesses in the industries of retail, hospitality, and service. PMA conducts clinics, seminars, strategy sessions, trainings and speaking events. A visionary counselor to Fortune 500 companies and franchise organizations, Tom is a renowned keynote speaker, trainer and strategist. As a widely published author, he has written 12 books. Prior to his distinguished 25 year trajectory as a consultant to Fortune 500 companies, Tom began his career with McDonald’s Corporation, rising up to become a senior-level marketing executive under Ray Kroc’s tutelage. He later served as senior vice-president for Bozell, an international multi-billion dollar advertising agency. He advocates taking care of you internal customers – your employees – so they become your marketing ambassadors. He foretold the end of mass marketing a decade before it became the new buzz. Tom is a people-person who preaches the path to success is the one that affords you the most influence, costs you the least, and offers the biggest payoff: a joyful life of uncommon success.