Tom Feltenstein

Twitter’s new Local Trends Debuts to Zero in on Specific Geographic Locations

Twitter – that wildly popular micro-blogging site – has added a new wrinkle that makes it possible for subscribers to read tweets about the hottest topics in their specific location.

“Local Trends will allow you to learn more about the nuances in our world and discover even more relevant topics that might matter to you. We’ll be improving this feature over time to provide more locations, languages, and data through our API,” writes Twitter’s Jenna Dawn, on the company’s blog.

“The big events that come up around the world will always become a global conversation, but what about the big events that only happen in your world that only matter to those around you? Or the slight differences in the way Californians perceive an event, like Obama’s election victory, versus those São Paulo, Brazil?” Dawn said.

Because the Local Trends feature is still in the developmental stage, locations are presently limited to 13 cities worldwide. Over time, we anticipate that this new Twitter feature could be quite useful for companies who wish to keep consumers in their area updated on business trends that can have an impact on their communities – yet another way that strategic neighborhood marketers can maintain an ongoing dialogue with their customers.

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The Most Potent Strategy for Businesses of All Sizes

A popular misconception exists that because neighborhood marketing is a community-based strategy, it’s most effective with small businesses, and that bigger companies ought to stick to mass media campaigns. To the contrary, big box stores will also gain the competitive advantage by deploying neighborhood marketing strategies, as will non-retail businesses such as maid services, lawn care, pest control, etc.  The truth is, any mass-market media campaign won’t work without a complementary neighborhood marketing campaign. It actually doesn’t matter if you’re a multi-billion dollar company or a corner grocery store – the same principles apply.  In fact, these days more and more big-name companies like Starbucks, The Cheesecake Factory, Virgin Group, and Harley Davidson rely on neighborhood marketing strategies rather than mass media campaigns  Mass

A Revolutionary Concept as Old as the Corner Grocery Store
The revolutionary concept of Neighborhood Marketing is as old as the 19^th Century corner grocery store, whose owners knew their customers’ names, addresses, and birthday.  From the corner grocer to the big box superstore, what distinguishes neighborhood marketers from their competitors is the fact that they care about the people who live and work in their communities.  As a result, they deliver superb service, provide a product line that’s sensitive to their customer’s needs and desires, and generate an ever-growing following of intensely loyal patrons.   Not until you’ve maximized all of your opportunities within your own four walls, should you even give mass marketing a passing thought.  For the past 40 years, we’ve been teaching thousands of businesses that it’s all local, and that everything sells.  Neighborhood Marketing begins inside your four walls, from your employees, to the real estate located within 10-minute drive or walk from your place of business.  And it’s your most powerful weapon in your marketing arsenal, no matter how big or small you are.

Providing Essential Knowledge You Can Use to Seize the Competitive Advantage

Long recognized as one of  North America’s most accomplished strategic marketing firms in the foodservice, hospitality, and retail sectors, Power Marketing Academy has provided countless  businesses with the knowledge, wisdom, and inspiration they need to increase sales, build stronger brands, and deliver outstanding service to their customers.

One of the world’s leading proponents of  Strategic Neighborhood and 4 Walls Marketing, PMA’s founder and CEO, Tom Feltenstein, has passionately demonstrated to clients running the gamut from leaders of Fortune 500 companies to owners of small businesses, that virtually all marketing wars are won in local battles that begin inside the four walls of their stores and end within 10 minutes of their locations.

We invite you to check in with us frequently, as we’ll provide you with plenty of essential information, leading-edge marketing insight, and pearls of wisdom you can use to your competitive advantage.  And we welcome your comments, in what we hope will become an energetic dialogue in which we share exciting new ideas. We also encourage vigorous debate, so feel free to express your candid opinions!