Tom Feltenstein

Keynote Speaker-Marketing Visionary-Motivational Trainer-Best Selling Author

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4 Walls Branding & Neighborhood Marketing

Neighborhood Marketing:
What it Is and Why It’s the Best Way to Build Your Business

Every day countless business fail – not for lack of effort, but often because they ignored their most vital demographic – the people who live and work within 5-15 minutes walk or drive from their front doors.  Neighborhood Marketing is all about concentrating your marketing efforts on the specific neighborhoods closest to your stores, and making sure your message is delivered exclusively to the people who are most likely to be your customers.  Rather than devote the bulk of their marketing and advertising budgets to mass media campaigns that reach far beyond their immediate trading areas, it makes much more sense (and many more dollars) to deliver your message to the people most likely to become your customers.

Neighborhood Marketers first focus their marketing efforts on the 4 Walls of their businesses, and then on their immediate communities.   Using our proven 4 Walls Branding and Neighborhood Marketing principles, you’ll be able to reinvent who you are and what you do.  You’ll attract and retain more customers than ever, while out-maneuvering  your clueless competitors who waste their money and efforts on ineffective mass media campaigns.

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John Bettin, President, Morton’s Steak House

"He (Tom) is as much a brand coach for Morton’s as he is the undisputed master of Neighborhood Marketing. He continues to challenge us, me personally and our company, in many ways and we’re better for it."



Roland Spongberg, Founder and President of WKS - Largest franchisee of El Pollo Loco

“The results since your presentation have been border line miraculous. Our same store sales for our thirty restaurants have increased by 19.27%. That increase, in my opinion, is simply unheard of. To put in into perspective it’s like us opening four new restaurants and not having to pay for any of them.”


Sam G. Ballas, President/ CEO, East Coast Wings

"Of course, there is no question of the power of your delivery to our emerging system this past March—having 100% support from our franchisees with the increased marketing fund expenses was amazing in of itself. The four walls approach secured my brands same store sales growth in this recession year. In a few unit cases, we saw as high as twenty-three percent (23%) sales increases. There is no doubt, looking at many industry peer numbers, your technique and strategy has assisted this growth being achieved."