Franchises
Franchise Marketing
Because franchises are usually international, national or regional brands; owners, operators, managers and marketers often think in terms of large-scale, mass-market campaigns when strategizing their sales, promotions and advertising initiatives.
And that’s definitely a great way to build a brand.
But when it comes to increasing sales and customer counts, the secret is to remember this foundational principle in everything you do:
Franchise Sales are Generated Locally!
Tom Feltenstein — notable restaurant expert, consultant, author, speaker, and CEO of Power Marketing Academy — learned this secret directly from McDonald’s founder Ray Kroc. As Ray’s protégé, Tom paid close attention to what Ray called “Local Store Marketing” and later developed the Four Walls and Neighborhood System that consistently produces great results for restaurants, corporate franchise organizations and franchisees.
This powerful system has proven to increase sales and customer counts for foodservice franchises as well as many non-foodservice franchises. You can read rave reviews about Tom’s presentations, consulting services, and instructional materials, or take a look at his client list among which you will recognize many of the top restaurant franchise companies in the U.S. including The Maids, East Coast Wings, LA Weightloss, Chick-Fil-A, Sam’s Club , Del Taco, El Pollo Loco, Long John Silver’s, McDonalds, Jani King, Papa John’s International, Pizza Hut, Sbarro, Sonic, Subway, Wendy’s, and many more.
But of course the most important thing you want to know is: Does the program actually result in increased customers and sales? The answer is an emphatic “yes!”
Results
Tom’s programs have the proven ability to increase sales and profits at least 10 percent in the next 90 days. El Pollo Loco’s largest franchisee reported sales increases of 19.72% in 27 days — referring to these results as “borderline miraculous.”
To learn the secrets of successful local store marketing so that your own business can experience unprecedented levels of success, call us today to explore a customized program for your franchise organization.
Call 561-650-1315 or Email Us
Or choose one of these options:
- I’d like Tom to come speak at our next event or speak to our organization
- I’d like to bring Tom in as a marketing consultant to increase sales for our franchise
- Show me the books and training materials I can purchase to learn the Four Walls and Neighborhood system.
We work with franchisors, multiple franchisees, and individual franchise owners.
No matter how big or how small you are, we can make a difference in your company.
More About The Four Walls and Neighborhood Marketing System
Happy to share the secrets of his franchise marketing systems, Tom offers a number of free downloads including:
- The 10-Step Proven Sales Building Campaign
- The Remarkable Genius of Dumb Marketing and Why It’s So Great
The foundational elements of Tom Feltenstein’s system for increasing customer counts, sales, and profitability while improving employee morale and decreasing employee turnover include:
- The key to increased sales and customer volumes is to think local.
- “Local” begins within your four walls
- The first step in the Four Walls Branding system is to begin by focusing on your most important customers, which are your employees. We’ll teach you how to transform your employees into your best ambassadors, and the principle of “face time marketing.”
- The second phase is to recognize that your four walls are the most powerful media you have. We’ll teach you to use them to incredible advantage, blowing away the competition without spending big bucks on external advertising.
- “Local” extends to your neighborhood. Your customer base is right in your own backyard and within 10 minutes of your front door. Learn how to effectively and cost-effectively promote your franchise within your goldmine quadrant and reap amazing results using community connections rather than expensive mass market advertising.
It may sound simple, but the results will impress and amaze you. Start today by:
- Inviting Tom to speak to your organization
- Inviting Tom to consult with you
- Taking advantage of our training materials
Or just give us a call. We are always happy to speak with you directly about your specific franchise challenges and needs.
Call 561-650-1315 or Email Us
