Tom Feltenstein

Sometimes increasing sales is is not about discounting or offering special deals. Customers want to know that they matter and that you value their business. With Mother’s Day rapidly approaching, why not combine forces with another local business and give the Mom’s in your area a special thank you for their patronage?

Any business can offer Mother’s Day specials or discounts, but the business that can offer a value added item on top of their usual mother’s day offerings will attract more customers. Invite families to take their mothers to lunch or dinner in your restaurant or to go shopping in your store and give each Mom a rose, small bouquet of flowers or tiny potted plant. This tactic makes a great partnership promotion because you can team up with a local florist that wants to draw in more customers as well.

You can also prepare a bounce back coupon and present it to all of the visitors on Mother’s Day, encouraging them to return to your restaurant or store within the next month. By combining forces with the florist you can give customers at both locations flowers adorned with ribbons that say, “Happy Mother’s Day from (Your Business Name) and (Florist’s Name) and have your coupon attached. Every time Mom gazes at that small gesture of kindness, she’ll be reminded of your business, the florist, and all of your generosity which will result in positive results for your bottom line.