Tom Feltenstein

Twitter’s new Local Trends Debuts to Zero in on Specific Geographic Locations

Twitter – that wildly popular micro-blogging site – has added a new wrinkle that makes it possible for subscribers to read tweets about the hottest topics in their specific location.

“Local Trends will allow you to learn more about the nuances in our world and discover even more relevant topics that might matter to you. We’ll be improving this feature over time to provide more locations, languages, and data through our API,” writes Twitter’s Jenna Dawn, on the company’s blog.

“The big events that come up around the world will always become a global conversation, but what about the big events that only happen in your world that only matter to those around you? Or the slight differences in the way Californians perceive an event, like Obama’s election victory, versus those São Paulo, Brazil?” Dawn said.

Because the Local Trends feature is still in the developmental stage, locations are presently limited to 13 cities worldwide. Over time, we anticipate that this new Twitter feature could be quite useful for companies who wish to keep consumers in their area updated on business trends that can have an impact on their communities – yet another way that strategic neighborhood marketers can maintain an ongoing dialogue with their customers.

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