Tom Feltenstein
Keynote Speaker-Marketing Visionary-Motivational Trainer-Best Selling Author
Thursday, March 4th, 2010
Off the Walls Thinking: 4 Walls Marketing Applies Even to Businesses without a Physical Location
I have been preaching the gospel of neighborhood marketing and strategic four walls branding for decades – even to many of my clients who do not have traditional physical locations. If you think your business does not have four walls, think again. Perhaps you are a real estate agent, the owner of a dating service, or a lawn care professional. Thanks to the Internet, everyone is capable of creating a virtual four walls location, and the same customer-attracting formulas that work for a brick and mortar store will work for you as well. Ask yourself the following questions and then think about how to initiate your own virtual four walls marketing strategy:
- Does your website look like Fred Flintstone invented it?
- Do your marketing support materials look like they belong to ten different companies?
- Does your vehicle fleet hold more empty coffee cups than a Starbucks warehouse?
- Do your employees show up at your customers’ homes dressed looking like they just go tout of bed
- Is Quasimodo answering your phone?
If you answered yes to any of those questions, you are not using your virtual 4 walls to your best advantage.
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March 10th, 2010 at 12:40 AM
Hello Tom:
When I worked at TGI Friday's, it was not a public company, headed by Dan Scoggins, a visionary CEO and Walt Eberly- CFO. There were so many great managers that worked in that era that today are some key leaders of major food service concepts and restaurants. One of the many points of difference were the theories espoused by management such as the "4 walls theory", 'oyster theory', 'the 3 types of employees theory' and many, many more theories. Today, they still ring true for the best managers that embrace that style of management or "the customer is always right rule".
My question is, did you too work w/ Friday's then and is that from where your "4 walls of marketing" rises?
PS.any old Friday's managers from that era, feel free to connect. I was at the Falls-Miami w/ Tom Geis, Rick Feda, Kent Grisham-(Crusher), Mike Hampton, KM-Paul & AKM by the book Bobby – as well as the craziest, best run profitable & fun operation I've ever been associated with as an early in life AM with a hell of a staff to boot.
April 17th, 2010 at 1:24 PM
Beautifully written article. Keep up the top job you’re doing.