Tom Feltenstein

*Retail                        * Hospitality                        *Education                        *Service

Tom’s 4 Walls Branding and Strategic Neighborhood Marketing programs offer powerful results for businesses in virtually any industry.  Even if your business doesn’t operate within the traditional 4 Walls construct – let’s say, you own an online dating service – the guiding principles of 4 Walls Branding and Neighborhood Marketing still apply.  An online dating service’s website, blog, and social networking marketing pages would constitute its virtual 4 Walls.  These virtual walls must be crafted with compelling copy, inviting colors, and enticing promotions.  Instead of a physical community, your virtual neighborhoods would consist of the demographic groups most likely to benefit from your services; information you’ll glean from your market research and the data you acquire through the interactions within your digital media.  And the internal customers who work at an online dating service are also integral to its marketing initiatives.  The supervisors, the men and women who answer the phones, and the staff members who manage the social networking infrastructure  must all be enthusiastic about the company, and act as its goodwill ambassadors.

In his long, legendary career as one of the world’s leading marketing authorities, Tom has provided consultation in the fundamentals of 4 Walls Branding and Strategic Neighborhood Marketing to companies in within the  retail, service, hospitality, and educational sectors.  He’ll be happy to inspire your company to achieve unprecedented sales and long-term success, even if you don’t operate inside the traditional 4 Walls.