Tom Feltenstein

Create a Restaurant Marketing Plan That Works

“Borderline miraculous. Our same-store sales have increased by 19.72%!”

– El Pollo Loco Franchisee

Tom Feltenstein’s approach to restaurant marketing –- designed to immediately increase sales, profits and success — was developed using principles Tom learned from Ray Kroc, the founder of McDonald’s.

The methods are simple to implement and they won’t cost you an arm and a leg.  Most important: they produce results.

Your increase in sales will be immediate, significant and sustainable as soon as you implement the The Turnkey Four Walls Branding & Neighborhood Marketing Plan.

These programs have the proven ability to increase sales and profits at least 10 percent in the next 90 days

The foundation of the system is based on these two principles:

• Your first and most important customers are your own employees because they are the face of your business to your paying customers
• Your main customer base is within 10 minutes of your front door – and that’s why focusing within your own neighborhood produces the best results.

Understanding these principles and using them to create a cohesive restaurant marketing plan that includes a rotating calendar of tasks has proven to increase restaurant sales, time after time after time.  It works for those with just a single, small, casual location; for high-end fine dining; and for multi-location QSRs, including some of the biggest names in the industry such as McDonald’s Pizza Hut, Wendy’s and Burger King plus Palm, Morton’s and other fine dining establishments.

Using the Four Walls Branding and Neighborhood Engagement Programs will dramatically change your restaurant business inside and out.  The benefits you’ll reap include:

• Increased top-line sales
• Improved employee morale and more fun at work for you and your employees
• Increased customer engagement
• Increasing customer visit frequency
• Reduced employee and management turnover
• Increased productivity
• An increase in the amount of your average check

So What Is This Magic Restaurant Marketing Plan And How Does It Work?

It is a strategic combination of external and internal initiatives

Phase One: Focus on Your Internal Customer

The first step for increasing restaurant sales is Four Walls Branding. This phase focuses on your Internal Customers – your employees. You will learn how to leverage this single most valuable asset which is within your company RIGHT NOW, and how to transform your most important customers into the restaurant’s best ambassadors.

You could do all the clever restaurant advertising in the world, but if your employees provide a negative experience for your customers, your bottom line will reflect that. The opposite is also true.  A great experience with your front line means your customers are happy and come back again and again.  You’ll be amazed what happens to same-store sales once you implement the Four Walls program, which will teach you how to:

• Create employee excitement for your products, services, and company
• Motivate and reward your employees for maximum sales results.
• Turn everyone, from top management to the person who vacuums the floor, into your greatest asset.
• Successfully recruit and retain employees
• Manage turnover and become such a great company that employees rarely think of leaving.

Phase Two: Your Neighborhood is Your Market

Become the most popular business in town and build sales and profitability by focusing efforts within your own neighborhood. This Neighborhood Plan system is a series of powerful interconnected methods designed to build, propel and sustain sales right in your own backyard — which is where your customers are. It integrates a rotating calendar of strategic programs and initiatives in which your brand consistently engages with the consumer through multiple experiences in your community. The magic of this approach is that it results in high ROI, consistent same-store sales increases and sustainable growth without requiring a big chunk of your budget.

Synergy

With the right timing and mixture of both internal and external focus, including highly-targeted direct mail and custom newspaper advertorials and community promotions, along with internal four walls programs and initiatives, Tom Feltenstein’s turnkey system has produced restaurant sales increases of up to 19.27% in 27 days.

Download The 10-Step Sales Building Campaign FOR FREE

You can bring the power of Four Walls Branding and Turnkey Neighborhood Marketing into your organization in one of three ways:

• Hire Tom Feltenstein to speak to your organization
• Have Tom consult with you and your key staff members and help you create an individualized plan for your company
• Learn to create your restaurant marketing strategy through our books and products

Or give us a call today and let’s talk about which approach would work best for you.

(561) 650-1315