Tom Feltenstein

Restaurant Marketing Strategies That Work

The engine of profitability for any restaurant is the individual location.

Ray Kroc, the found of McDonalds, — the most successful restaurant chain in the world –understood the value of local focus.

Kroc’s protégé, Tom Feltenstein, used this principle and 40 years of industry experience to create a restaurant marketing program that works to increase sales immediately, consistently and sustainably.

The key principles of Power Marketing Academy’s approach are:

• Your employees are your most important customer
• Your  four walls are your most powerful advertising medium
• To build your base volume, the customer base you rely on has to remain consistent
• Most of your customers come from your neighborhood. Focus on local and neighborhood efforts for best results.

With the proper mixture of internal focus on your employees, in-store promotions and specials, and externally-focused neighborhood advertising such as highly targeted direct mail and newspaper advertorials; plus data analysis tools for tracking what works –  our Four Walls Branding & Neighborhood System has produced sales increases of up to 19.27% in 27 days.

The system targets your employees and external customers in and around each location, connecting through personal consumer interactions, establishing a consistent base and attracting new customers using a series of powerful restaurant marketing strategies expertly designed to build, propel and sustain sales. The program integrates a rotating calendar of strategic programs and initiatives that engage your customers through multiple experiences, resulting in sales increases, improved profitability and a high ROI.

Sneak Peek

For a free peek into the The Four Walls & Neighborhood System, we invite you to take advantage of these FREE downloads: 

• The Remarkable Genius of Dumb Marketing and Why It’s So Great
• The 10-Step Proven Sales Building Campaign

The Specifics

The battle for the hearts and minds of people who’ll become your loyal customers is won purchase-by-purchase, block-by-block, store-by-store. It’s all local. It starts within the walls of your business and extends within a 10-minute drive from your front doors. Our program teaches you to:

• Start by focusing on your Internal Customers/Employees using surveys, recruitment, inspiration, education, and training, which leads to zone merchandising and a “hospitality” mindset.  As you turn your employees into your ambassadors, you’ll begin to see an increase in sales month after month.  You’ll learn the importance of “face-time” within your four walls, which beats airtime and advertising every time – as well as distinguishing you from the competition.
• Your four walls as the best media money can buy. You’ll not only learn how to make your employees your best marketers, but also how to run effective in-store promotions and campaigns. You’ll learn the ideal run time of limited time offers, how to optimize your best promotional medium, and powerful incentives to get your customers to spend more money using methods like “zone-merchandising” within your four walls and in cyberspace.
• Our turnkey program includes plans for drawing a freeway of traffic from your neighborhood and materials for grand openings, new residents, birthdays, saturation mailings, business inserts, post-it notes, digital on demand, and payroll stuffers. We’ll teach you the different types of offers and what offers would work best for your company to increase business and retain customers. You’ll also learn how to turn happy customers into promotional machines!

Turnkey

Our turnkey programs leave you and your operators free to focus on what’s important– motivating your employees and delighting your existing customers so they keep coming back. This system can work without any mass media, or it can complement a media campaign.  Executing the program’s strategic plans will bring significant gains in sales and profitability.

Don’t Just Compete . . . DOMINATE!

This proven restaurant marketing methodology for building top lines sales and customer counts has been applied to clients with single locations or more than a thousand franchise units.

Call 561-650-1315 or email us today to learn how your organization can:

• Increase top-line sales
• Have fun and build employee morale
• Increase customer engagement
• Increase customer visit frequency
• Reduce employee/management turnover
• Increase productivity
• Increase average check

Learn this revolutionary approach to increasing restaurant sales through our products, Tom’s speeches or our consulting services, — and marvel at the impressive and immediate results our restaurant marketing strategies produce.

Call 561-650-1315