Bigger, Badder, Better! ATTACK OF THE KILLER MARKETING TACTICS!
501 Killer Marketing Tactics to Increase Sales, Maximize Profits, & Stomp Your C
A few years back marketing visionary Tom Feltenstein, in 401 Killer Marketing Tactics, rewrote the book on high-impact marketing that works. Fast-forward to today - where new technologies, more sophisticated consumers and competitors, and a whole new media landscape have changed all the rules. In response, Feltenstein has upped his game, and in 501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition, he delivers even more sure-fire marketing strategies and tactics that let you outwit, outthink, and outsell the other guy.
Based on real-world case studies of clients ranging from small non-profits to industry giants, this book has it all - tips and tricks on a range of hot topics:
- Planning the Battle - and Choosing the Right Tactics
- eMarketing, Digital Media/Social Networking
- Four Walls Marketing
- Neighborhood Marketing
- Grand Opening/Reopening and Holidays
- Winning Sales and Customers through Direct Mail and Ads, Coupons and Tear-outs, Event Tie-Ins and Gift Certificates
- Marketing Measurement
- And much more.
No matter what your budget is or how fierce your competitors are, you can still wage high-end, cutting-edge marketing and promotional campaigns that get the word out about your business, cement the loyalty of your existing customers - and win more new customers than you can handle.